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Vertex Brand Launch

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Advancing Energy Transition

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We believe in motion bold and deliberate Things move because we set our minds to moving them Force demands direction Not from mission statement aspirations but from the momentum of innovation and reputation earned Our advancements in the development of alternative fuels compel us to a more environmentally mindful future We go there inevitably because we are well on our way adeptly bridging the distance between what s practical and what s possible Energy is our business Forward is our direction

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Because things are changing AMONG THEM OUR BRAND We are in transformation In April of 2022 Vertex acquired its first ever large scale refining asset which doubled employee headcount expanded refining capacity and complexity and exponentially increased available capital to drive the momentum of our initiatives further It is crucial that the brand we project reflects the profound transformation to a company that makes a renewable more environmentally mindful product A new look feel and message to capture the energy of Vertex 2 0 Because when we arrive we ll have a lot to say

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Refining the present TO FUEL THE FUTURE For the last 20 years Producing Tomorrow s Energy has meant maintaining a sharp focus on the horizon while developing ideas and technologies to anticipate and meet emerging demands through existing resources Upon completing the renewable diesel conversion project at our Mobile refinery Vertex will have fully advanced into its next phase as an energy transition company from reclamation recycling and re refining to renewables Founded on the core competencies of our legacy business Vertex is now positioned to become the leading regional supplier of renewable fuels and related products And that s significant because the path to sustainability must also be sustainable

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Our principal energy source IS OUR PEOPLE At the core of everything we do our people continue to be the real source of energy driving this transition And what a force to behold No matter how challenging the environment or how difficult the task our Vertex team members rise to the occasion to get the job done and get it done right In a culture defined by personal ownership and continuous improvement they are the ones who embrace that culture and live it daily inspiring each other to new heights Through passion persistence and innovation they are the ones who spark things into motion

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The logistics of FORWARD Together with our legacy the present opportunity and a clear vision for the future Vertex is scaling up operations increasing internal expertise and mapping a strategy to drive continued growth and optimization over the coming years Strategic thinking new ideas and defined metrics of success combined with our core values of Mutual Trust Commitment to Excellence and Care for One Another will be the building blocks for Vertex 2 0 as we embark on the path forward

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FORWARD ENERGY A refined message with SERIOUS MOMENTUM Assets acquired vision set it s time to turn our diesel and other sustainable products To succinctly attention to how the new Vertex will resonate in the communicate our capabilities and position our brand hearts and minds of our customers we have developed a new message platform In one With our new refinery in Mobile Alabama we will be able to produce cleaner greener renewable sentence it s what we do and who we are Vertex is the catalyst for accelerating the transition to environmentally mindful energy

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Putting our best image FORWARD In a sense a logo must distill that brand message even further To reinforce the concept of transition our icon must retain the visual equity of our previous mark while accommodating our newer greener capabilities without going overboard with disingenuous environmental virtue signaling We are a company in motion leading the way to a renewable future

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Making a mark WITHOUT LEAVING A FOOTPRINT Vertex is the energy company of today and tomorrow Providing solutions from lower carbon conventional and alternative feedstocks we can uniquely facilitate industry transition through our extensive refining capabilities storage capacity and industrial infrastructure

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Momentum APPLIED Examples of how our messaging will manifest in practice

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We believe that the best motion is perpetual Where forward thinking turns the wheels of progress inspiring further innovation Where renewable describes not only a destination but the sustained energy required to get us there MOTION Get used to it

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